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So, we are a couple of months into 2020 and where are you? Is this where you expected to be when you were planning the year ahead twelve months ago? Well done if you have achieved what you set out to do but don’t worry too much if you haven’t.

Sometimes you need to stand back and take a hard look at your business – and wonder if it needs a new angle.

Did you know that when Starbucks first stared they didn’t sell cups of coffee?

That certainly surprised me when I read it. Starbucks originally started out selling coffee beans and continued to do so for several years. They had opened their first five outlets before they realised they were missing a trick.

As we move into a new year, you may well have been thinking of ways of improving your business. You might have decided that you want more customers, for instance. My question to you would be, “How many?” If you in turn say “I don’t know”, then you’ve got a problem.

You can’t hit a target unless you have a target to aim for!

Just saying you want more customers won’t work because it has no real meaning without an actual number attached to it. You need to decide instead that you want, say, twenty new customers in the next twelve months.

I know you realise how important it is to have a website that looks good on a mobile phone. However, you may have heard that some sites are ‘mobile friendly’, whilst others are ‘mobile optimised’.

So what’s the difference?

I am a great believer in keeping things simple. One of the simplest ways of getting more business through the door is providing a service that people like and will recommend.

In my opinion, word of mouth recommendations are worth their weight in gold.

It allows potential customers an insight into how other people, like them, have found your product or services. Hearing people say good things about you increases their confidence in you and helps persuade them they haven’t made a mistake in choosing you.

So here are 10 really easy ways to provide good customer service and get people saying good things about you and recommending you and your business.

It may well be that you studied for a degree at University or have worked in your current business from the ground up. You know your stuff and are not afraid to use technical language and acronyms.

The problem is that your audience, the people reading your copy on your website, will probably not have that wealth of knowledge. By using it, you run the risk of frightening them off.


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